ABOUT US
MISSION
Provide cutting-edge expertise in the creation and realization of high level festivals and conferences, as well as innovative initiatives to export creative talent internationally.
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EXPERTISE
Avalanche possesses sought-after expertise in various facets of the event industry sector, notably in artistic programming, production, promotion, public and private funding and strategic consulting for B2B and B2C events.
APPROACH
Avalanche's vision is grounded in the creation of strategic alliances, and being surrounded by key people and advisory committees that allow for the right decisions to be made in order to always be positioned at the industry’s leading edge.
UNDER THE DIRECTION OF SEBASTIAN NASRA
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For more than 20 years, Sébastien Nasra has established an impressive network of contacts around the world and the initiatives he has led have enabled him to carve out a place for himself as a credible exporter of Québec creativity on the international scene.
Since 2006, it has developed a new and original event offer that makes a significant contribution to the renewal and future of festivals in Montreal.
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In 2006, he founded M pour Montréal, a true Quebec music export platform and conference festival known internationally and celebrated locally. In 2011, he created Mundial Montréal, a window festival and conference specialized in world music that is already recognized as THE North American meeting place for all world music. In 2013, he became co-producer of the OUMF festival - the back-to-school festival in the Quartier des spectacles in partnership with the Société de développement commerciale du Quartier Latin. In 2017, he successively launched HUB Montréal, the creative industries market, and MEGA (Montréal Expo Gaming Arcade), the video game show for everyone in Montréal.
Founder and President of Avalanche Prod and Éditions Avalanche Sound, Sébastien Nasra launched the careers of many renowned artists such as Jorane, Soul Attorneys, Les Respectables, Beast and Elisapie between 1994 and 2012, at the local, national and international levels. He has also served on several boards of directors including SOCAN, ADISQ and APEM as co-founder.
ACHIEVEMENTS
SOME OF OUR OWN CREATIONS:
- M FOR MONTRÉAL (since 2006)
Québec's most important market for exporting local talent to the world, whose mission is to showcase Québec musicians abroad and propel the careers of artists on to the international scene.
Watch the 2019 video
- MUNDIAL MONTRÉAL (since 2011)
A showcase conference with a focus on cultural diversity that is a springboard for the national & international careers of selected artists.
Watch the 2019 video
- ON THE ROAD EVENTS M AND MUNDIAL (SXSW, THE GREAT ESCAPE, REEPERBAHN, WOMEX, APAP, etc)
Annual collective presence for over a decade under affiliated banners in major event markets around the world.
- HUB MONTRÉAL (since 2017)
An international market place event whose objective is to shine alight on the talent and know-how of companies and creators in the cultural and creative industries.
Watch the 2019 video